January 25

5 Types of Blog Posts You Need to be Writing


Photo by Ben White on Unsplash

1) Epic Content

The first type of blog content that’s surely a hit’s epic content.   It’s a blog post that’s devoid of sales or product marketing.  Instead, its content addresses an unmet need or question that your customers have.  The content is considered useful, well-researched, and extensive with legitimate sources. 


Epic content usually creates an impact on your customers or readers.  Thus, it’s safe to say that it’s a content that makes people revisit your website and just be at awe with your content. 


The idea here is that you create a piece of content that is great in scope and innovation.  You create something like an ultimate guide to something in your market.  For example, the idea is that this is the kind of post that's very expensive, very thorough and very, very useful.   


Remember that even if the epic blog post has very useful and detailed content, it must be given or downloaded for FREE.   Epic content is a great marketing strategy for you to get thousands of shares in Social Media and draw a lot of attention. 


However, producing only epic content is not a wise marketing strategy.  Your blog should have a combination of the other four content types.   When you start combining epic content with the other four content types that things really start coming together

2) Conversion Content

The second type is conversion content is vital if you have something to offer, such as a lesson, a product, a cause or anything under the sun.  Converting a reader into a customer is not an easy task.  This is the reason why you should know how to create a good conversion content. 


  1. You must have a goal in mind in order to stir things on the right path.  Having a clear goal in mind keeps you well-focused and organized as you write your conversion content. 
  1. You must know your audience so that it will be easier for you to communicate with them.  Knowing your audience means that you will be able to give examples and content wherein your target audience can really relate.   

Readers who were able to relate are potential customers.  Thus, it’s really important to build a connection with your readers in order for you to turn them into customers. 

  1.  You should learn how to format for skim readers.  Remember that time is of the essence and a lot of people just skim as they read blog posts. 

The rule here is to write in short paragraphs, use subheadings, bullet points and use images to break up your points so that readers will be able to feel at ease when they skim your content. 

  1. Lastly, monetize on emotions.  In order to do this, you need to use the right words to evoke emotions with your readers.  Studies show that evoking FEAR is an effective way to turn readers into customers.  It’s the fear of losing something or FOMO-fear of missing out.  Aside from that, building a positive relationship with your readers' matters. 

Above anything else, it’s important that you are able to help people reach a level of understanding that’s beneficial for them.  By doing so, they will be able to appreciate your offer and that will turn them into customers. 


As you integrate your marketing plan, it’s vital to ask yourself what type of content should I write about to help people understand what I offer. 

3) Story and Branding Content

Third, a story and branding content encompass the plain and traditional advertising that we see every single day.  A brand story is a solid narrative that transcends the facts and feelings that are crafted by a brand or business.  Unlike traditional advertising, it depicts stories that ignite and emotional reaction. 


Story and branding content are used to primarily communicate what you or what the company stands for.  It tells what kind of person you are or what the brand stands for. 


Through story and branding content, customers and readers are able to have a background of what you stand for, what the company is fighting for.  It gives your brand a personal touch.  It’s content that makes people feel at ease that they are not buying from an anonymous faceless company. 


One great strategy that you can use is posting a rant on your social media site.  These rants are about critical issues that you want to talk about.   


You need to take note that writing this content doesn’t try to get people or buy your thing you are angry about.  Publishing a story and branding content is great since it communicates what kind of person you are.  It communicates what you stand for. 

4) Reference Content

Next is reference content is considered your go-to content.  You keep referring to it.  This can be very simple if there are basic concepts. This is content that talks about concepts and ideas.  It’s content that you want to impart to your customers, readers or even viewers.    

When you publish a different blog post that covers a the same topic, simply link back to that original reference post that says here’s what that means, so that you won’t keep on repeating the concept yourself. 

Creating a reference content lets you save time since you won’t re-explain concepts all the time.   

5) Product Updates

Last is product updates. Do you have software or a mobile application?  Do you offer courses or products?   Whenever you update that software or mobile application and after adding new courses you should update your clients or customers. 


You should create a blog that lists your product updates.  You should indicate what the recent feature that you added is all about. 


This can be a very simple content that’s also easy to follow.  People tend to be happy every time they hear an update or receive a new feature of the product they bought. 



There is no clear-cut rule on what content is a great hit.  There is no concrete formula as to how you should write your blogs.  But one this is for sure, your blog should have a mix of all of the five blog contents to get more traffic and social media shares. 


While other content types build your brand or fan base, others lead to conversions turning readers into consumers. 


For more information and examples, check out the post below… 

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